Explainer video toolkit after effects software#
Explainer video toolkit after effects professional#

These epic explainer video templates will help you on your way! Get in, get the concept across, and get them clicking the ‘buy’ button as soon as you can. You don’t want to leave audiences scratching their heads. However you decide to create your content, the key to a successful explainer video is simplicity. And if you are inclined to record your own voice over, check out our article on Recording Your Own Voiceovers. We did a blog post outlining multiple online resources for voice-over work called Affordable Voice Over Resources. On the other hand, a more complex explainer might benefit from a clear, well-written voiceover script if the on-screen text becomes overwhelming. Tell a Compelling Storyįinally, what are you actually trying to explain? Is it an overall service? Or a product you’ve designed to solve a specific problem? Leaning more on typography to explain your service is a visual way to draw in your audience and grab the attention of people who might just be scrolling past in a social media feed. Get to know your audience and build your video based on what they would like. Or you could incorporate some motion graphics within live-action footage to draw attention to specific things. While many of the templates listed above are animated, why not incorporate some live-action footage in your explainer video? If it’s something that can be visualized with real-life scenarios, then some audiences may be more drawn into that than quirky characters. So, one of your first decisions is to consider what style would be best for your brand.

Explainer video toolkit after effects professional#

Whereas others are more corporate, with clean, professional transitions that would go down well in a boardroom or corporate event. Some of the templates featured above are more approachable, character-based designs that can help a brand feel warm, inviting, and explain things clearly. Show them how they can find it in the app store or show them the URL to visit your website. Then introduce your product by name and call out some of the ways that they solve the problems stated in the beginning. Finally, you need a strong call to action at the end. It’s good to start with the problem and it is clearly called out in the first 15 seconds. There are three very important parts of an explainer script – the problem, the solution, and the call to action. They perform well when sitting on a website amongst other information.

Explainer video toolkit after effects software#

Or, they could be created by a brand explaining something that aligns with their business - compound interest or how a piece of software works, for instance. Be InformativeĮxplainer videos could be purely informational, in the style of a documentary, explaining things like the orbits of planets or how evolution works. Explainer videos rarely outstay their welcome. Reading depends very heavily on the quality of the writer, and it’s easy to get distracted. Often, audiences would much prefer to sit and watch a few minutes of videos than wade through reams of text on the same topic.

Any longer and you risk having viewers trail off before the call to action. In general, a great explainer video should be between :45 and 1:30. They engage audiences by breaking down complex topics into an easy-to-understand two-minute video. Keep it SimpleĮxplainer videos are all about simplicity.

Part 2: What Makes a Good Explainer Video? 1. The package contains a range of poses, expressions and accessories and is very easy to use.ĭownload Doodle Animation – Female Character Now Add some personality to your explainer videos with this wonderfully designed doodle character. If you’ve been staying away from character animation in your projects because you think it might be complex, this After Effects template will sweep all of that away.